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Insightful marketing & search engine optimization

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Keenan resume before
Keenan resume after
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Collateral

Collateral has to be different in some way, or it goes in the garbage can. Talk to Katharine about how you can make your collateral stand out.



Katharine designed this business card-size foldover card as a giveaway at a trade show for hospital and nursing home administrators.  The instructions for how to administer CPR gave the administrators a reason to hold on to it.

(Thanks to LearnCPR.org for the use of their graphics.)

Ingenious collateral can be surprisingly affordable.  When she was a Realtor, Katharine listed a house that fronted a river.   Serious buyers would want to know that the house was not prone to flooding.  An insurance agent ran a Comprehensive Loss Underwriting Exchange(CLUE) report, showing that there had never been a flood claim against the house.      


                     

Resumes--to most of us, the resume is the most important collateral we'll design and distribute.  Katharine can work with you to write a resume that makes hiring managers say, "Yes!  I want to interview this person!"


Katharine made very fast work of a resume revision for which I had hired her. She took a long drawn out work history and turned it into a clear, concise and readable document. Demonstratively a pro!

--Patrick Keenan


Here's Patrick's resume, before and after:


Resume--before                            Resume--after