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Non-Profit Marketing
Non-profits have small advertising budgets.  The best make up for scant funds with their willingness to  take a risk with their message.
 

 

A Brazen Holiday Concert-
4-up postcard for Calvary Chorale


This postcard promoted a concert by Mainstreet Brass.  Unfortunately, the French horn player turned out to be the only woman in the ensemble, but I still had fun with the racy tone of this direct mail piece.  Mistletoe not included!

 

 
Join Us for Easter Dinner-
1/4 page ad in the Independent Press


I licensed this ad from the Church Ad Project and worked with the local Episcopal churches to take out a cooperative ad that none could have afforded on their own. 
                               larger
 

Must-See Attractions/ Verizon telephone directory


Most non-profits can't afford promotions like this, distributed free of charge to thousands of households in their area and kept on hand for a year.  In this case, camera skills, organization, persistence and one photogenic butterfly got Reeves-Reed Arboretum some great exposure.          larger

 
Christmas Oratorio Star Ledger ad for Calvary Chorale larger

 
I used not to like clip art, but there are times when it really spices up a promotion. 
 
On the other hand...

 
 
 
when you are the chair of your 25th high school reunion, a hand-drawn cartoon really grabs your classmates' attention.  We had the highest 25th reunion turnout ever.