Search Engine Optimization
You want the people who need your product or service to be able to find you. In real estate, you want the best "location, location, location."
On the internet, you want your website to appear at the top of the potential customer's search, ideally above your competitors' sites.
Moving your website to the top of the search engines is called "search engine optimization." Katharine can help you make sure that the people who are looking for you can find you.
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Surprisingly simple ways to make your website easier to find:
Update your website content regularly
Repeat the words people are looking for as often as possible
Check that the search engine robot readers can read the important words on your site (such as your name and address). Human readers may be able to read a fancy logo saved as a graphics file, but the robots may not.
Ask for links from other popular websites, such as industry associations you belong to.
Email Katharine today to find out how your organization can benefit from search engine optimization.