Welcome to KatharineHadow.com

Insightful marketing & search engine optimization

Web Copy and Internet
Social Media
Public Relations
Print
Advertising
Direct Mail
Collateral
About Us
Contact Us
Katharine Hadow Home
Web Copy

Every web page is an advertisement.  It has to contain at least one interesting fact about you to seize the visitor’s attention.  And it needs a call to action to keep visitors on your site and invite them to do business with you.

Email campaigns

Email newsletters build up your relationship with customers and potential customers.  Katharine’s Email newsletter had 4700 opt-in subscribers worldwide.

 

Case Studies and White Papers

Visitors with strong interest in your product or organization want in-depth information.  


Katharine writes white papers and case studies that go beyond the headlines on your website to show how your product or service benefits your customers.  Case studies require solid writing skills.  They also require finesse to build the customers’ trust so that they tell interesting stories that other readers want to read.

  

Tutorials

If your product is complicated or technical, you may want to offer an online tutorial. 

 

Internet visits "that contain views to

your tutorials also strongly out-perform the normal visits. Kudos!"

- Nikolas Kreinberg, Web Analyst

 





Katharine uses content management systems, including proprietary systems, Wikipedia and blogging software, editing in HTML to get the right look for your message.