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Insightful marketing & search engine optimization

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Katharine Hadow Home
"I Don't Need a Website"
Business Marketing
Direct print, direct mail, website content and search engine optimization.
"Organic" or "natural" enhancements to your website can attract more visitors
at a fraction of the cost of paid online ad programs.  Learn more.

 Internet users likely to be interested in your product or service can find you more easily, thanks to good search engine optimization.
With Katharine's insightful input, they also stick around.

Internet visits "that contain views to your tutorials also

strongly out-perform the normal visits. Kudos!"

- Nikolas Kreinberg, Web Analyst

 

Not everyone uses the internet, though. Below are examples of
successful print ads and promotions.

 

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Thanks to learnCPR.org for the graphics in this card.

 

 

 

My second-favorite promotion: Military Club Ad
This Military Club magazine ad below excited plenty of comment (especially from a business partner that sold water heaters.)  Thanks to Anthony Longano from the Kenilworth Inn for allowing me to use his words.
 

 

 
My favorite B-to-B promotion:
CPR  Instructions Foldover Wallet size card
I forget my CPR certification after 90 days.  Nursing home and hospital administrators probably do, too.  I designed this foldover card to be the same size as a business card, so potential customers could take it out of their wallets and review it while they waited for appointments.   
 
 
 
Sometimes effective promotions cost nothing

As a Realtor, I listed a house that fronted a river.   Serious buyers would want to know that the house was not prone to flooding.  An insurance agent ran a Comprehensive Loss Underwriting Exchange(CLUE) report, showing that there had never been a flood claim against 
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