Welcome to KatharineHadow.com

What many people don't know about real estate commissions is that a large portion of the cost of promoting a property is borne by the agent.  Real estate agents, as businesses, want to have the most professional-looking marketing collateral possible, but at the same time they have a strong incentive to save money.  (My non-profit experience helped me in that regard.)  Effective outreach does not need to cost a lot.

I took the picture and I wrote the description that showed this waterfront cottage at its best.  Luckily, I enjoy direct mail marketing.  I sent a lot of postcards as a real estate agent.

 

 

This is a Comprehensive Loss Underwriter's Exchange (CLUE) report, showing that there had been no claims against the house.  I asked an insurance agent to run the report for me so I could show prospective buyers that they ought not worry about flood damage, even though the house was right on the river.  Good marketing does not need to cost a lot of money. (I included a NJ fishing license
                                         application in the brochure about the house, too.)

How do I know that my real estate marketing communications worked?  More than two years after I left the business, people still ask me, "How's the real estate business?"  When they see me, they remember my direct mail pieces!